Chislyn

What do you think? Will this last the way is it? I know I’m spending a lot less with Google on some niches than I once was, and more with Yahoo and MSN on those areas. But is it for the greater good? Probably. It looks like some people suffered, and it looks like the right ones. Remember how big.com subdomains always came up in search ads? You’d always see things like fire.big.com where it was a picture with a border surrounded by 3 blocks of adsense. Thankfully, now they’re gone from the ads! It looks like they had to change their design a bit to adapt.

Of course everything comes with problems. What about the inside information you could use to better target you’re markets? I think this is a pretty significant flaw in Google’s QS. Before you being the insider (business owner, one who actually knew the industry, and anyone with deep inside knowledge of an industry or niche probably has better content) you could get cheap clicks from areas the mindless mass would never know about. Now it seems like it’s more about spending time logged into adwords, getting your clickthrough up, fixing your negatives, changing your ads, instead of focusing on building quality content.

The QS is a good idea, but is Google smart enough to let the experts keep their inside edge? We’ll see after their first round of changes!

This entry was posted on Tuesday, February 27th, 2007 at 7:47 pm and is filed under Online Advertising, Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.